Rebranding a district.
Fort William Business District wanted a clean, inviting brand to attract new clientele to the area while staying true to the core values of the Fort William side of Thunder Bay.
We are Fort William encompasses all of that in a creative and vibrant way. It establishes immediately who they are and how they identify themselves in the larger Thunder Bay landscape.
How We Helped Shape a District
Ninesixty team members met extensively with the Fort William Business District board of directors to get a feel for who they are at their core. Made up of various business owners in the area with diverse backgrounds, the board helped tremendously in shaping our understanding of the FWBD and the community surrounding it.
Bright colours, strong fonts and sharp imagery were what we determined to be appropriate for this down to earth, hard working group of businesses. With a strong brand foundation to work with and build off of, FWBD is set up to thrive for many years to come.
We created a unique, clean and inviting brand for the Fort William Business District to show the people of Thunder Bay that the South side of town is a vibrant and accessible area to do business.
The Problem
The Approach
Approaching a project like this came like second nature as our company was born here and we experience the problem first hand. We started out with the winter season and outlined what someone in NWO does on a daily basis, the challenge was fitting that all into 30secs. We created a storyboard formula that outlined key areas to focus on and crafted a script that would set up the tone for this video and future videos.
The Solution
Approaching a project like this came like second nature as our company was born here and we experience the problem first hand. We started out with the winter season and outlined what someone in NWO does on a daily basis, the challenge was fitting that all into 30secs. We created a storyboard formula that outlined key areas to focus on and crafted a script that would set up the tone for this video and future videos.
The goal was to create a campaign that relates to the people of North Western Ontario.
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