Approaching a project like this came like second nature as our company was born here and we experience the problem first hand. We started out with the winter season and outlined what someone in NWO does on a daily basis, the challenge was fitting that all into 30secs. We created a storyboard formula that outlined key areas to focus on and crafted a script that would set up the tone for this video and future videos. The tagline was simple.. We’re Different Up Here, it’s because we are! Videos, social media ads, photos, and radio ads were created to support the campaign and soon enough we were off to the races. As the seasons changed we created different videos representing different challenges the north brings. But to cap off the year-long campaign, we decided to create a video on the service and integrity of Dominion Motors and show off what a truck means to so many people in NWO.